
At Darren Ortiz Design, we craft compelling graphic design for world-class brands, including Lexus, Kia, and Hyundai. From high-impact product reference handbooks to detail oriented technical design, we have been a creative engine behind some of the industry's most prominent communications.
From concept to creation, we directed the artwork and design for these Lexus handbooks for nearly ten years. Originally designed for print, this integrated digital product guide stands as the definitive resource for the entire Lexus lineup.

This series of in-depth product guides provides a comprehensive look at the extensive Lexus lineup. From concept to completion, we executed the layout, custom artwork, and precision photoshop retouching to bring the brand to life.

The Kia Participant Guide is the reliable choice for detailed product information. We created the design from scratch, starting with copy and an imagination.



Hyundai Quick Reference Guides were a useful tool for auto dealers, trainers and even consumers. Again, the attention to detail is immense and the result comprehensive.



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